How To Choose An SEO Agency For Your Business?

Google processes 8.5 billion searches daily, and hundreds of results appear for every search query. Most people do not look past the first or second page. Hence, it makes ranking on search engine result pages (SERPs) for visibility and conversions critical. You can rank on SERPs by focusing on on-page and off-page SEO strategies. However, if you need help pushing your website to the top, an SEO agency is the best option.

Why Do You Need an SEO Agency?

Millions of people search on Google every day, and this genie has an answer to every query!

Google crawls numerous web pages to bring you all the results relevant to the question. Thus, thousands of pages fight to get the top spots in the SERPs. Besides optimising content, search engine optimisation significantly improves your web pages’ relevancy to the query. This is where an SEO Agency does its magic.

SEO agencies such as Dingo Digital ensure your website complies with all the on-page and off-page SEO requirements. They leverage their experience and expertise to bring your site to the top and boost organic traffic.

Hiring an agency comes with numerous benefits:

  • SEO experts stay up-to-date with Google algorithm updates and changing trends
  • They know how to use the right tools to improve your site’s SEO
  • The best ones focus on more than just SEO; they understand how PPC combined with SEO gives you an advantage over competitors
  • You save time to focus on other aspects of the business by letting the experts handle optimisation

How to Choose an SEO Agency?

Searching for a Perth SEO agency on Google Chrome will give you approximately 14,100,000 results. But you need only one service provider to propel your business to the top. 

So, how do you pick the right one for your business? Let’s tell you.

Know Your Goals

The first step to choosing the right SEO agency is knowing your goals and expectations. You can analyze their strengths and weaknesses when you know what you want. Decide if you wish to improve local SEO, e-commerce SEO, voice SEO, etc. 

Look for Customized Services

An SEO agency that says, “We can do everything,” usually cannot do much. A common pattern in credible SEO agencies is their understanding of the client’s business. They try to understand your business to the core before designing a unique SEO strategy for you; it helps them find the right keywords, geo-targeting, and more.

Select the Right Size Agency

When you begin your quest to find an SEO expert agency, you will come across agencies of all sizes. However, it is important to choose an agency based on your needs and requirements. 

Check for Free Consultation

Agencies who know what they are doing do not hesitate to hop on a call with you to discuss your goals and expectations. On the other hand, scammers tend to avoid direct contact as it may reveal their scheme. A trustworthy SEO agency will always welcome you to discuss business over a voice or video call.

Ask for Case Studies

Case studies are always helpful in analyzing a professional agency’s competency and credibility. If an SEO agency is confident in its abilities and has proven its efficiency, they are not hesitant to share it. When searching for an agency to bring your site to the top, shortlist those with a portfolio to share. Even if they have just worked with one client, their reports will show the results. 

Say no to Black-hat SEO Techniques

Agencies that speak too highly of their services and show unreal statistics often achieve them using black-hat SEO techniques. They give results for a short time, but Google will push your web pages down when it identifies the strategies. It can result in penalties and damage your ranking for a longer period.

Avoid Jargon Machines

Another simple way to pick an experienced SEO agency is to observe their website and how they talk to you. They will not bombard you with complicated technical jargon as they understand you are not an SEO expert. On the other hand, those trying to make an impression use technical terms to show ‘they know it all.’ Though it is not the absolute criteria, it is better to avoid service providers trying to prove themselves too much.

Choose Transparency

The best SEO agencies do not offer guarantees but are transparent. After understanding your business and your website’s ranking, they communicate what they will do and how. Agencies that give realistic expected timelines instead of overpromising results are always a better pick.

Assess Adaptability

Ask the agency representatives how they adapt to the client’s unique business requirements. Do not settle on words like ‘expertise’ and ‘secret techniques.’ Ask them to elaborate and analyze if they exhibit adaptability to each business’s specific SEO demands.

Check their Reputation

You can analyze the work ethics of any SEO agency simply by checking reviews across different platforms. Find out their previous clients and talk to them about the agency. If you hear more good and less bad, it’s safe. But if it’s otherwise, you might want to skip the risk.

Study the Contract

Result-oriented agencies do not hesitate to share their contract and mention everything transparently. Study the contract thoroughly and ask them to add anything else you want before signing it.

Girl with laptop analyzing SEO agency contract

Consider Your Budget

Considering your budget is one of the most important aspects of selecting an SEO agency in Perth. You might pick a few top-rated ones that might not suit your budget. So, keep in mind your budget and ask the SEO agencies about what the package cost includes. Most services include research, implementation, analysis, and modification. Yet, a few might also have copywriting, guest post backlinks, and improving the website’s response in the overall package. Sometimes, those charging separately may also cost less in total. So, calculate and shortlist those falling within your budget bracket.

Check the Value for Money

Businesses investing in SEO for the first time often opt for low-cost agencies to save money. However, understanding the agency’s value for money is vital. A low-cost agency might not be heavy on the pocket, but they may also not show results. At the same time, a slightly expensive agency may offer a better value for money. Thus, always analyze multiple agencies and the offered services in your budget range to choose the right one.

Assess the Company Culture

Talk to a few team members to understand the company culture. While you might not think it’s important, the company culture impacts the performance and, thus, the results. So, opt for agencies with a collaborative team culture.

Ask the Right Questions

When choosing a Perth SEO agency, asking the right question makes a massive difference. The right questions will help you check if they have the right answers. You must ask:

  • What SEO services do you offer? (to get an idea of the included services)
  • How much communication can I expect to have? (to know how often they will update you)
  • What is your SEO strategy? (to see how well they know their craft)
  • What latest Google updates are affecting SEO? (to analyze if they are up-to-date)
  • What if I am unsatisfied? (to know if they care about customer satisfaction)
  • Can you guarantee #1 Google ranking for my site? (If they say yes, run!)

SEO Agency Red Flags

Besides knowing the criteria to choose the right SEO agency for your business, dodging the red flags is equally important. Here are a few you should consider:

Guaranteed Results

While we all love guarantees when buying a product or service, SEO is a little different. SEO services guaranteeing a particular number of visitors or clicks should not be your first choice.

Instead, listen to agencies that tell you what is possible but do not offer any guarantees regarding results. SEO is complicated; no SEO agency can predict the metrics even slightly until they start working on your site. 

Unbelievably Low Price

If an agency offers you an unbelievably low price, trust your gut and say no!

It is always good to consider your budget, but some agencies offer rates that are too good to be true. Sometimes, low rates may be beneficial. At other times, they might indicate low quality.

Overpromising and Underdelivering

Some SEO agencies have a reputation for overpromising and underdelivering. So, if you also come across such an agency, it is better to avoid them.

Poor Communication

Poor communication is another symptom of a bad SEO agency. Usually, when an agency does not have experts, they fail to answer the questions properly.

Ready to Choose an SEO Agency?

Now that you know all the elements to choose an SEO agency, you can pick the right one and boost your site’s performance in SERPs. However, if you still have any confusion, our SEO experts at Dingo Digital are always happy to help. 

Get in touch with us to ask anything SEO without any charges.